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A guide to using hyperlinks and email addresses.

Customers with accessibility requirements may use a screen reader which means that they listen to a link text. To assist these customers:

  • link copy should be contextual
  • avoid duplicating link text within the same page
  • avoid using full URLs.

For example:

Do: Download our First Home Buyers Guide

Don't: Download our First Home Buyers Guide

Do: For more information, see our Online Banking Terms & Conditions

Don't: For more information, see our Online Banking Terms & Conditions


Don’t use ‘click here’ and avoid generic CTAs like ‘Find out more’ and ‘Learn more’ as they don’t meet our Accessibility & Inclusion requirements. Instead, try describing what the link would do.

For example:

Do: See our range of credit cards

Don't: Click here for more information on our range of credit cards


Email addresses are lower-case without a full stop.

Westpac URLs don’t include ‘https://’ or ‘www.’ but external websites must include ‘www.’, e.g. www.ato.gov.au

For example:

johnsmith@westpac.com.au

westpac.com.au/westpacapp

Note: Don’t end a URL with a full stop or forward slash.